The next chapter in the Eleven Forty Story, ORO – beautiful cufflinks that can be made to order, and literally a cast of the head of a loved one, a hero, villain, pet or fantasy. In gold, sterling silver or a material of your choice. We've just shot these stunning images and will now finish working on the brand identity and web-store which will launch in April. Sure to be head-turners.
Eleven Forty Company specialises in unique hand-crafted luxury products for the home and fashion markets. Beam is working with them on a complete rebrand, product brand development and naming, strategy and image creation as well as developing their website and eCommerce platforms. We commissioned John Short to take these stunning images of one of their flagship products, the Opus football table. More to come soon...
Beam is very excited to be creating the content for the 4k media wall integral to the reception of the new Biodata Innovation Centre on the Wellcome Genome Campus in Cambridge. The campus is one of the premier centres of genomic discovery and understanding in the world. It leads ambitious collaborations across the globe to provide the foundations for further research and transformative healthcare innovations and Beam is thrilled to be playing a creative role in helping the centre establish itself.
Very smart bespoke exterior and interior livery and special custom signage completed for 1st Asset's flagship central London office just off the King's Road in Chelsea
Here's a sneak preview of one of the films for our recent cycling campaign for Southwark council. The campaign has been shortlisted for an award for Transforming London's Streets.
Behind the scenes at the photoshoot witnessing Suley's superb balancing skills
Detail from Sarah's exquisite illustration work
Display work for Sytner Group Car franchise that deals with BMW and MINI to promote their accessories concessions and servicing offer. ARC IT asked Beam to create animated visuals that could work in an extreme portrait format due to the constrictions of the visible window space in the showroom. This was the (we like to think) slick solution...
We're excited to share our first print and online campaign for 1st Asset, prime London estate agents operating in the Kensington and Chelsea area. Building on the core creative of 'Property Agent Privé', the campaign combines well known French expressions with images of experts in specialist professions: high-end tailor, watchmaker and well, you have to wait a bit for the third one as it's not live until next month.
The beautiful black and white images were shot and retouched by Paul Musso at Jet Studios in Fulham - you can see him and the gang at work below.
Bon travail, camarades!
The library in Welwyn Garden City is not necessarily the first place you would imagine encountering a previously unknown modern artist and one clearly gifted and unique in his field. But here it was that I found myself on a slightly damp summer morning, courtesy of the tube strike, in said library and unable to concentrate on my tabled agenda on account of the monumentally beautiful installation that resided on the wall of the central glazed stairwell.
This vibrating, arresting, poetic structure was the work of Peter Collingwood OBE, Artist and Master Weaver. In his work traditional skill and visual abstraction are aligned in perfect harmony and his Macro Gauzes, the name I discovered that was coined for these particular works and the ones that he was most famed for, seem to reference both Bridget Riley and Barbara Hepworth simultaneously.
Your local library, you never know what you'll discover.
Beam Team is delighted to have won a credentials led pitch for premium boutique property agency 1st Asset. Located in prime Chelsea, we've been appointed to develop their brand, specifically core messaging, tone of voice and strategy. We are excited about developing what is already an established brand in that particular marketplace, and one that needs something special to lift it to the next level in terms of communicating with it's core audience and accelerating the lettings side of the business.
We're busy on the creative as we type this and look forward to sharing the results of our endeavour shortly - eyes down on SW3.
We're just completing work on foyer content for a new JLL venue in the heart of the city next to the Gherkin, number Six Bevis Marks. On what is possibly the widest 4k resolution screen we've ever seen. 13 widescreens wide by two tall, that's a whopping 24,960 by 2,160 pixels.
We've split the screen into three sections with the central zone providing the building directory of tenants and incorporating a stylish bespoke clock with date and weather feed. This is flanked on either side by rotating content that initially is a mix of ken burns style zooms and pans of the view from the rooftop of the building, and super slow-motion close-ups of a variety of grasses in the wind going through the seasons.
The next sequence we hope to utilize the entire width for bursts of abstract beauty. It doesn't get wider than this...
So after what seemed like a never ending and insurmountable mountain of risk assessment and health and safety related red tape, we eventually found ourselves on the dizzying heights of the roof of number one Lyric Square, Hammersmith. At least all the bureaucratic planning had allowed time for the British summer to finally sort itself out - conditions couldn't have been more perfect. The filming was for the third instalment of content for the 4k media wall in the lobby of Ten Hammersmith Grove. Now home to UKTV amongst others, this film is using the latest in timelapse technology to capture the views and action of everyday life in this West London metropolis.
After a bit of eyebrow raising on our side after we were initially confronted with all the health and safety requirements, we were all pretty happy to be strapped in and harnessed to the hilt, it was a long way down. Watch this space for the actual content, out in about four weeks time.
How refreshing this new brand and identity is for Moldova tourism. Designed to help promote the country as a tourism and holiday destination the illustration in the main logo references the tree of life, a symbol that appears throughout Moldova's cultural outpourings.
Created by the recently established Moldovian branch of advertising behemoth Publicis - the tree could also represent the constantly expanding reach of it's agency creator... On a more serious note, it's both a modern and accessible interpretation of its reference source and an extremely refreshing move away from the ubiquitous brush-stroke tourism brands.
It’s not everyday that you come across a new, completely naturally filtered, swimming pond in the centre of a building site in the heart of London. The project, brainchild of architects Ooze and a collaboration with artist Marjetica Potrc, is a living arts installation who’s purpose is, amongst others, to describe the balance of man with nature, and the balance of living in a sustainable city.
The pond uses specific plants and a phased filtration cycle to completely replenish the water every 24 hours - the 600m2 pond can sustain 163 swimmers per day with this process. The infomation graphic language of the identity and visitor information panels reference the temporary nature of the project (the land is owned by Argent who are behind the major King Cross regeneration scheme). Let’s hope that the project is so successful that not only does it become a permanent feature but also spawns similar projects throughout central London.
Quentin Blake is one of the most renowned and respected illustrator's in the world. We approached this dream commission to build his first website with trepidation: would we do the great master and his extensive portfolio justice in the digital domain? Would we be able to convince the self-confessed luddite that the computer was not the devils tool devised to dilute the world of it's aesthetic virtue? We would like to think we were successful on both counts - Quentin began to create content specifically for the site and it went on to win awards. The site was built in 2006 and was replaced in 2012 due to change in the company managing his estate and library. We revisited it the other day and this post is purely to provide a link for the curious as well as a tribute to the small-screen, fixed-width websites of the noughties... You can see it here
You know never to check the weather forecast before organised outdoor events – but these days the forecasters are getting better and heavy rain hours before the start of the cycling event Right Royal Ride was not what we wanted at al and we arrived at the starting point in Holland Park expecting only a handful of diehard cycling enthusiasts. Fortunately a rather respectable bunch of Kensington & Chelsea cyclists awaited, pedals at the ready, to kick off this cycle ride around their Royal Borough. Finally even the sun showed up and the ride became a chocolate box trip through K&C's beautiful tree-lined streets in full blossom. The grand finale was a charity event with picnic and music at Holland Park. What a great start to the weekend.
To the FIne Art Society in Bond Street for Chris Levine's latest exhibition entitled The Geometry of Truth. Chris is best known for his glorious portraits of Her Majesty, eyes closed and heavily retouched, and this exhibition represents the latest chapter in his exploration into the nature of light and perception; using technology and light to communicate natural geometries and draw people towards stillness.
He certainly drew some of the art world's cru bourgeois to the opening, great to see the likes of Sir Peter Blake neatly framed by Levine's psychic geometry.
Beam is currently being pleasantly challenged by taking part in The 100-day project organised by American artist Elle Luna.
Participants have to do the same action every day for 100 days, and they have to document every instance of the 100. Whether writing a poem, drawing, photographing or painting you just have to do it daily and upload your work on Instagram under your project's hashtag.
We have committed ourselves to create typographic patterns (#100daysofletterpatterns) and are enjoying ourselves indulging in this typographic sea of letters.
Creative stamina set to full.
...the Right Royal Ride cycling event is just around the corner. And if the weather stays this sunny this could be the most glorious cycle ride of the year. Certainly the puckerest.
Beam has designed the identity and the marketing collateral for this event and will be joining our friends from the Royal Borough on their cycle tour through the picturesque landmarks of their elegant quarter of London town.
There are still tickets available and they can be booked via the Bikeminded website http://www.bikeminded.org/whats-on/.
See you there, ladies and gents.
The Novaya Opera are one of Moscow’s leading Opera companies and upcoming rivals to the Kirov and Bolshoi. As part of the 2014 UK/Russia year of Culture and for their first ever UK tour, they brought Borodin's masterpiece Prince Igor to the London Coliseum. Beam created the campaign image with illustrator Matthew Richardson. The campaign ran across the main London Coliseum print and digital distribution channels as well as London Underground tube stations.
Well it may not be the cleanest river that flows through a capital city but it's certainly moved on along way from when The Kinks' front man was writing about his nephew Terry meeting his girlfriend Julie (and not Terence Stamp and Julie Christie as was rumoured at the time).
What is very clean though, is our beautiful new studio. The light floods in from all sides and our ingenious meeting room doubles up as a hot/glass/green house where some of the team are cultivating a new type of cotton with photovoltaic chips embedded in it so that we can produce flyers that generate their own energy.
Do drop in if you're in the area, we've got our very own café!
• not all of this post may be entirely true