Challenge An ambitious new bespoke estate agency needed a compelling brand identity. Focused exclusively on selling houses and luxury flats in the Notting Hill area, the brand wanted to feel established, look smart and confident and stand out from its competitors.
Solution Beam put together the extensive team – interior architects, copywriters and illustrators – to create a unique visual and verbal language that would reflect the brand’s objectives, and feel more private members club than glass-windowed high-street agent. Customized Pashley bikes for negotiators and bespoke hampers, murals and signage, and a complete suite of printed and digital marketing collateral, Beam created an entirely ownable identity for Crayson consistent across a wide range of touch points.
Result In their second year in their specific area, they outsold Knight Frank and Savills on properties between £1m and £6m for the first quarter of that year as measured by Rightmove.
Services provided Brand Strategy, Brand Identity, Marketing Strategy,