Brief Pretty Pictures are an established European film distribution company. They wanted an animated title sequence that would be memorable and reflect their commitment to cult, art house and quirky films.

Solution Taking the silhouetted donkey – the mark in their logo – as a staring point, we conceived a 10 second sequence of the donkey appearing on the horizon and crashing into the lens of the camera. Using a mixture of live footage and after-effects, an animé style sequence reflects the humoristic approach of the company and the team behind the scenes.