Brief
The company wanted a creative solution recognising its success and work ethic using the narrow corridor space outside the lifts of their ten floor headquarters in the heart of the city of London. The brief also covered information signage to direct clients and visitors to their destination.
Solution
Seeing the company’s achievements were built upon the loyal personnel, reportage style photographs were taken on a daily basis over a two month period and used to create a sculptural flowing sequence over the length of the corridor. The images were printed onto metallic foil and mounted onto aluminium with the information signs etched onto frosted glass mounted in front of the graphic.