Challenge This is one of the widest foyer screens in the city. Running at a whopping 15,400 by 4,160 pixels resolution. The client required uniquely bespoke content and technical considerations to make use of their high-end custom hardware.
Solution Beam designed the template to incorporate navigational signage graphics, clock with live weather-feed and a template with spaces for super widescreen bespoke 4K video content.
Working closely with the IT service contractor Beam installed two sequences of grasses gently undulating in the wind in super slow-motion and stunning city skylines shot from the top of the building that are discreetly panning across or zooming in. Both create a visually intriguing but ambient scene-scape for the transient nature of this reception thoroughfare.
Services provided IT audit, Creative Direction, Information Design, Film Production