Brief Pascal jewellery required a new identity to reflect their growing presence amongst concessions in upmarket retailers, from Selfridges to Liberty. They wanted a mark that would be contemporary, elegant and easily hallmarked onto small items of jewellery.

Solution The three squares at the heart of this identity reflect the stones that are symbolic of so many of their designs. A combination of dark chocolate brown, uncoated materials and copper foil-blocking helped create a sophisticated yet contemporary feel. We cast and art-directed the photo shoot for POS materials, billboard advertising and web.