Brief
As part of the gallery’s move from Knightsbridge to Cork Street in London’s West end, the gallery wanted a new image that would work with the vibrant range of artists that they represented as well as conveying understated elegance.
Solution
By employing a colour palette of greys and using soft, uncoated papers and boards, we created a stylish and upmarket brand that offsets the vibrant colours of the artisits the gallery represents. Concrete, steel, glass and wood interiors complement the range of grey stationery and folders, whilst the catalogue formats are flexible enough to work with the huge varitety of works the artists produce.