Challenge Young, ambitious product designer – James Smith – wanted to launch a company with a new range of products and sell online with no existing brand or web presence
Solution Beam designed a brand identity that reflected James' user-centric design approach, and delivered a website that looked as beautiful and easy to use as his studio’s sought after products.
Beam art directed photography from John Short which helped put a slick, contextual layer over the project and give the website a clean minimalist edge. Beam designed a distinct brand that was implemented across a wide range of touch points including stationery, integrated digital and print marketing collateral and an exhibition stand.
Result The products and imagery were featured in The Sunday Times Style magazine and Wallpaper within the first year of the launch.
Services provided Brand Identity, Marketing Strategy, Marketing Collateral