Challenge This country house estate in Norfolk with award winning gardens needed to reinvent itself as a first-class wedding venue and required a brand strategy and identity to match.
Solution Beam worked on brand strategy to unify the different offers before designing the brand itself. The identity needed to work across all the traditional channels including packaging and Beam created distinct imagery that referenced the intricate cornicing detail of the main entertaining rooms.
The brief was 'Country House glamour' and the palette of soft pinks, peppermint and silvery greys gives a nod to it's 1920's grandeur while the logotype balances the elegant and decadent swoosh with a beautifully chiselled modern sans serif from one of the UK's leading type designers.
Result The new brand and imagery allowed the client to successfully roll-out increased venue hire and accessory prices, directly contributing to increase in revenue. Regularly featured in all major wedding magazines and blogs.
Services provided Brand Strategy, Brand Identity, Marketing Collateral