Brief Islington Council commissioned a guide to encourage young professional men to take up cycling for their daily commute.

Solution A pocket-sized guide featuring cycling routes through various areas of Islington. Each cycling route is illustrated by a map and given a brief synopsis of the area. Six inspirational interviews show the diversity of cyclists in Islington. To create a tactile experience the 100% recycled paper changes from rough to smooth surfaces.

Recognition Winner of 'Best use of Art Direction' at the Green Awards 2007