Brief Guy’s first independent project (without Robbie Williams), was a darker, personal work, collaborating with singer and actress Sophie Hunter. He wanted sensual and sultry packaging to reflect this mood.

Solution Working with photographer Kevin Westenberg and shooting on location in Provence and recording studios in London, we captured a variety of images that would tell the tale of the project. A pre-launch promo pack for distribution at MIDEM gave a taste of what was to follow: die-stamped text in girlish pinks on dark uncoated textured materials.