Brief Islington Council commissioned a guide to motivate people in Islington to walk more instead of using their cars or public transport.

Solution A compact, easy to carry walking guide with two cover designs to show the diversity of the borough. We highlighted six walking routes around Islington using distinct typography and a mix of documentary and artistic photography. The guide has three sections defined by the alternating use of coloured and white paper.

Recognition Voted the Best Sustainable Transport Campaign of the Year 2007.