Brief Islington Council promotes a car club scheme run by Streetcar to encourage residents and businesses to swap their own with a rented car.

Solution Beam created a dual-function brochure that works both from front and back – each side addressing a specific audience. The illustrations evoke a friendly and car-free Islington and portrait happy and satisfied car club users. The photo concept plays humorously with the question ‘What do you do in yours?’ showing various situations how you can use your Streetcar.