Challenge Centient – one of the world’s leading Darknet and internet monitoring services – had a confused product/identity relationship and non-existent brand identity yet was pitching major UK organisations and international brands.
Solution Beam were appointed to redesign the brand for this rapidly developing B2B market. Beam provided the strategy which included a series of workshops to position the company and their unique services. This included naming, developing a strap-line and rebranding across a wide range of touch points and producing a range of collateral to assist the marketing team. Art direction and detailed design followed to include a fully responsive website, portal interfaces for their dashboard, product data sheets and a variety of print items and templates.
Services provided Brand Strategy, Brand Identity, Naming, Marketing Collateral, Art Direction