Challenge Budding Camden-based entrepreneurs Jake Hayman & Joe Kenyon wanted smart design solutions for their Instagram aimed start-up. The company supplies unique customisable square frames for your Instagram photos, delivered with the high-quality print in place straight to your door.
Solution Beam provided brand strategy, naming and identity as well as art direction before working on the mobile app, responsive website and packaging. The frame customising is done in real-time on both web and app platforms with the users picture in situ, so that colours can be adjusted to suit. The frames clicks together with a unique magnet system holding glass and picture firmly in place. Now that’s really smart.
Result Within six months of their launch they were selected for BBC Dragon's Den, famously turning down Peter Jones and subsequently raising the money by crowdfunding - but not after receiving many a compliment for their branding and marketing collateral on the show.