Challenge An ambitious new bespoke estate agency needed a compelling brand identity. Focused exclusively on selling houses and luxury flats in the Notting Hill area, the brand wanted to feel established, look smart and confident and stand out from its competitors.
Solution Beam put together an extensive team – from interior architects to copywriters and illustrators – to create a unique visual and verbal language that would reflect the brand’s objectives, and feel more private members club than glass-windowed high-street agent. From customized Pashley bikes for negotiators to bespoke hampers, murals to signage, and a complete suite of printed and digital marketing collateral, Beam created an entirely ownable identity for Crayson consistent across a wide range of touch points.
Result In their second year in their specific area, they outsold Knight Frank and Savills on properties between £1m and £6m for the first quarter of that year as measured by Rightmove.
Services provided Brand Strategy, Brand Identity, Marketing Strategy,
Challenge As a high-end, owner-driven development company, their existing brand did not reflect their core values or accommodate their additional offer of interior design services.
Solution Our team designed a clean and modern identity with a distinct colour palette that references the refined Whitebox style. We edited their extensive imagebank of project photography into a concise portfolio where each image was outstanding and truly reflected their multi-disciplinary approach. This also served as a visual narrative describing their services and accomplishments.
Result A measurable increase in year-on-year turnover and profit. Helped win a number of tenders in arenas they previously would not have approached.
Services provided Brand Identity, Marketing Collateral
Challenge This country house estate in Norfolk with award winning gardens needed to reinvent itself as a first-class wedding venue and required a brand strategy and identity to match.
Solution Beam worked on brand strategy to unify the different offers before designing the brand itself. The identity needed to work across all the traditional channels including packaging and Beam created distinct imagery that referenced the intricate cornicing detail of the main entertaining rooms.
The brief was 'Country House glamour' and the palette of soft pinks, peppermint and silvery greys gives a nod to it's 1920's grandeur while the logotype balances the elegant and decadent swoosh with a beautifully chiselled modern sans serif from one of the UK's leading type designers.
Result The new brand and imagery allowed the client to successfully roll-out increased venue hire and accessory prices, directly contributing to increase in revenue. Regularly featured in all major wedding magazines and blogs.
Services provided Brand Strategy, Brand Identity, Marketing Collateral
Challenge JLL required bespoke content for the super-sized 4k media wall in the foyer of their landmark new site in Hammersmith, now home of UKTV.
Solution Beam suggested a variety of themes for the client to choose from, including the abstract ink drops in water (shot on Red Epic), nature themes such as the gently undulating tree canopies and the dramatic timelapse sequences of their building and the surrounding views of west London.
Result The client has now amassed a sizeable library of its own 4k creative media content that gets consistently commended by both tenants and their visiting clients.
Services provided IT audit, Creative Direction, Film Production
Challenge This is one of the widest foyer screens in the city. Running at a whopping 15,400 by 4,160 pixels resolution. The client required uniquely bespoke content and technical considerations to make use of their high-end custom hardware.
Solution Beam designed the template to incorporate navigational signage graphics, clock with live weather-feed and a template with spaces for super widescreen bespoke 4K video content.
Working closely with the IT service contractor Beam installed two sequences of grasses gently undulating in the wind in super slow-motion and stunning city skylines shot from the top of the building that are discreetly panning across or zooming in. Both create a visually intriguing but ambient scene-scape for the transient nature of this reception thoroughfare.
Services provided IT audit, Creative Direction, Information Design, Film Production
Challenge Centient – one of the world’s leading Darknet and internet monitoring services – had a confused product/identity relationship and non-existent brand identity yet was pitching major UK organisations and international brands.
Solution Beam were appointed to redesign the brand for this rapidly developing B2B market. Beam provided the strategy which included a series of workshops to position the company and their unique services. This included naming, developing a strap-line and rebranding across a wide range of touch points and producing a range of collateral to assist the marketing team. Art direction and detailed design followed to include a fully responsive website, portal interfaces for their dashboard, product data sheets and a variety of print items and templates.
Services provided Brand Strategy, Brand Identity, Naming, Marketing Collateral, Art Direction
Challenge Young, ambitious product designer – James Smith – wanted to launch a company with a new range of products and sell online with no existing brand or web presence
Solution Beam designed a brand identity that reflected James' user-centric design approach, and delivered a website that looked as beautiful and easy to use as his studio’s sought after products.
Beam art directed photography from John Short which helped put a slick, contextual layer over the project and give the website a clean minimalist edge. Beam designed a distinct brand that was implemented across a wide range of touch points including stationery, integrated digital and print marketing collateral and an exhibition stand.
Result The products and imagery were featured in The Sunday Times Style magazine and Wallpaper within the first year of the launch.
Services provided Brand Identity, Marketing Strategy, Marketing Collateral
Challenge Budding Camden-based entrepreneurs Jake Hayman & Joe Kenyon wanted smart design solutions for their Instagram aimed start-up. The company supplies unique customisable square frames for your Instagram photos, delivered with the high-quality print in place straight to your door.
Solution Beam provided brand strategy, naming and identity as well as art direction before working on the mobile app, responsive website and packaging. The frame customising is done in real-time on both web and app platforms with the users picture in situ, so that colours can be adjusted to suit. The frames clicks together with a unique magnet system holding glass and picture firmly in place. Now that’s really smart.
Result Within six months of their launch they were selected for BBC Dragon's Den, famously turning down Peter Jones and subsequently raising the money by crowdfunding - but not after receiving many a compliment for their branding and marketing collateral on the show.
Challenge Beam were approached by the Royal Borough of Kensington and Chelsea to help them encourage local residents to take to their bikes as part of a three-year EU programme to reduce carbon emissions and increase cycling through marketing-based initiatives.
Solution The identity revolved around information graphics that highlighted positive reasons for cycling. Digital assets included a news channel style website with live feeds and blogs and a unique ‘Blue Plaque App’ to guide cyclists around Kensington and Chelsea’s famous dwellings and using geodata to activate voice-overs at each location about the character who lived there. We shot several short films and animated features and organised live events including a highly successful Bike Heroes tie-up with Brompton bikes.
Result Cycling in the borough increased by 24% over the two year period the campaign ran. The website won London Cycling Awards best digital campaign in 2014 and the ‘Just can’t get enough’ film has received over 250k views on Vimeo. The campaign had press coverage on 128 occasions including features in the Guardian, Time Out, the Independent. A survey of over 500 residents found that 33% said that because of Bikeminded they are now cycling more, on average 10 miles a week more.
Services provided Brand Strategy, Brand Identity, Marketing Collateral, Advertising
Challenge The borough has an unusually high spike in accidents involving pedestrians who’ve had one shandy too many in the vicinity of bars and clubs. How do you reach inebriated pedestrians as well as car/taxi drivers and not use shock tactics, appear too authoritarian or trivialise the issue?
Solution Our response was a bold yet simple twist on the ubiquitous road infographic language with the overriding message ‘get home safely’. Running across bus rears, tube and escalator panels as well as bus stop shelters and a social media campaign, it also featured on beer mats, Oyster wallets and a dedicated blog site not to mention the specially designed competition t-shirts.
Definitely one for the road.
Result Both The Spectator and Evening Standard wrote features on the campaign purely through encountering it – there was no PR (...budget) – until then of course!
Services provided Brand Identity, Marketing Collateral, Advertising