An ambitious new bespoke estate agency needed a compelling brand identity. Focused exclusively on selling houses and luxury flats in the Notting Hill area, the brand wanted to feel established, look smart and confident and stand out from its competitors.
Beam put together an extensive team – from interior architects to copywriters and illustrators – to create a unique visual and verbal language that would reflect the brand’s objectives, and feel more private members club than glass-windowed high-street agent. From customized Pashley bikes for negotiators to bespoke hampers, murals to signage, and a complete suite of printed and digital marketing collateral, Beam created an entirely ownable identity for Crayson consistent across a wide range of touch points.
RESULT In their second year in their specific area, they outsold Knight Frank and Savills on properties between £1m and £6m for the first quarter of that year as measured by Rightmove.
Narborough Hall, a country house estate in Norfolk with award winning gardens, is the premier wedding venue in Norfolk, offering the complete range of services including boutique accommodation with antique accessories. It is also an increasingly popular location shoot venue.
Beam worked on brand strategy to unify the different offers before designing the brand identity. The identity needed to work across all the traditional channels including packaging and Beam created distinct imagery that referenced the intricate cornicing detail of the main entertaining rooms.
The brief was 'Country House glamour' and the palette of soft pinks, peppermint and silvery greys gives a nod to it's 1920's grandeur while the logotype balances the elegant and decadent swoosh with a beautifully chiselled modern sans serif from one of the UK's leading type designers.
Centient is one of the world’s leading Darknet and internet monitoring services whose clients include major UK organisations, high street retailers and some of the best known international brands.
Beam were appointed to help create and develop the brand for this rapidly developing B2B market. Beam provided the strategy which included a series of workshops to position the company and their unique services. This included naming, developing a strap-line and rebranding across a wide range of touch points and producing a range of collateral to assist the marketing team. Art direction and detailed design followed to include a fully responsive website, portal interfaces for their dashboard, product data sheets and a variety of print items and templates.
Up and coming product designer and craftsman, James Smith, asked Beam to create a brand identity that would reflect his user-centric design approach, and deliver a website that would look as beautiful, and be as easy to use, as his studio’s sought after products.
Beam art directed photography from John Short which helped put a slick, contextual layer over the project and give the website a clean minimalist edge. Beam designed a distinct brand that was implemented across a wide range of touch points including stationery, integrated digital and print marketing collateral and an exhibition stand.
RESULT The products and imagery were featured in The Sunday Times Style magazine and Wallpaper within the first year of the launch.
Beam are providing regular content for the sizeable 4K media wall in the foyer of Jones Lang Lasalle's landmark site in Hammersmith, now home of UKTV.
This latest instalment kicks off with some captivating abstract ink dispersing very slowly through water. We filmed this in laboratory-like conditions on the truly epic Red Epic camera. Shot at a 120 frames per second, we were able to slow the final film right down whilst retaining crystal sharp clarity and providing a calming and intriguing background for the transient residents of the foyer. Previous content has included turning the screen into a giant 4K aquarium and a slow yet mesmerising look up into a tree canopy in extraordinary 15k detail.
Watch this space for the next in the series.
Budding Camden-based entrepreneurs Jake Hayman & Joe Kenyon wanted smart design solutions for their Instagram aimed start-up. The company supplies unique customisable square frames for your Instagram photos, delivered with the high-quality print in place straight to your door.
Beam provided brand strategy, naming and identity as well as art direction before working on the mobile app, responsive website and packaging. The frame customising is done in real-time on both web and app platforms with the users picture in situ, so that colours can be adjusted to suit. The frames clicks together with a unique magnet system holding glass and picture firmly in place. Now that’s really smart.
RESULT Within six months of their launch they were selected for BBC Dragon's Den, famously turning down Peter Jones and subsequently raising the money by crowdfunding - but not after receiving many a compliment for their branding and marketing collateral on the show.
Beam were approached by the Royal Borough of Kensington and Chelsea to help them encourage local residents to take to their bikes as part of a three-year EU programme to reduce carbon emissions and increase cycling through marketing-based initiatives.
The campaign was focussed towards upwardly mobile professional males and Beam was responsible for naming, positioning, brand identity, advertising, digital assets and live events.
The identity revolved around information graphics that highlighted positive reasons for cycling. Digital assets included a news channel style website with live feeds and blogs and a unique ‘Blue Plaque App’ to guide cyclists around Kensington and Chelsea’s famous dwellings and using geodata to activate voice-overs at each location about the character who lived there.
We shot several short films and animated features and organised live events including a highly successful Bike Heroes tie-up with Brompton bikes.
RESULT Cycling in the borough increased by 24% over the two year period the campaign ran. The website won London Cycling Awards best digital campaign in 2014 and the ‘Just can’t get enough’ film has received over 250k views on Vimeo. The campaign had press coverage on 128 occasions including features in the Guardian, Time Out, the Independent. A survey of over 500 residents found that 33% said that because of Bikeminded they are now cycling more, on average 10 miles a week more.
We’re well versed in drink drive campaigns, and for good reason – drink driving wrecks lives and there’s no place for it in today’s society.
But inebriated pedestrian campaigns are less familiar. This borough has an unusually high spike in accidents involving pedestrians who’ve had one shandy too many, not surprisingly in the vicinity of bars and clubs. Our brief was to design a campaign that would engage the target audience as well as car/taxi drivers, not use shock tactics or appear too authoritarian whilst not trivializing
Our response was a bold yet simple twist on the ubiquitous road infographic language with the overriding message ‘get home safely’. Running across bus rears, tube and escalator panels as well as bus stop shelters and a social media campaign, it also featured on beer mats, Oyster wallets and a dedicated blog site not to mention the specially designed competition t-shirts.
Definitely one for the road.
RESULT Both The Spectator and Evening Standard wrote features on the campaign purely through encountering it – there was no PR (...budget) – until then of course!
Whitebox are a boutique, high-end owner-driven property development company. They provide turnkey solutions to both individuals and investors alike. As part of the process of extending their offer to include a bespoke interior design service they commissioned Beam to create a new brand identity and website.
Drawing on the classic and established and reflecting their distinct colour palette, Beam came up with a clean and modern identity that provides a balance between the new and the old. The website is the perfect showcase for their portfolio of projects, quietly asserting the new identity and their professional approach whilst letting the work speak for itself.
This is one of the widest foyer screens in the city. Running at a whopping 15,400 pixels by 4,160 the resolution is remarkable. Beam designed the template to incorporate navigational signage graphics, clock with live weather-feed and a template with spaces for super widescreen bespoke 4K video content.
To date the two sequences running are super macro grasses gently undulating in the wind in super slow-motion and stunning city skylines shot from the top of the building that are discreetly panning across or zooming in. Both create a visually intriguing but pleasant ambient scene-scape for the transient nature of this reception thoroughfare.